Creating Effective Personas for Product Design: Insights from a Case Study. - Frank Y. Guo; Sanjay Shamdasani; Bruce Randall (HCI (15), 2011)

Designing Web Marketing that Works for Users: Finding Best Practices through Evaluation and Conversation. - Kate Welker; Frank Y. Guo; Sanjay Shamdasani (HCI (15), 2011)