Examining the Effects of the Customer Loyalty States on the Word of Mouth. - Sanjit Kumar Roy; Gul Butaney; Bhupin Bhutaney (PACIS, 2009)

Factors Affecting Cosumers' Attitude towards Online Reservation: an Empirical Analysis. - Sridhar Vathianathan; Sanjit Kumar Roy (PACIS, 2009)

Internet uses and gratifications: A survey in the Indian context. - Sanjit Kumar Roy (Comput. Hum. Behav., 2009)

Practical Receipt-Free Sealed-Bid Auction in the Coercive Environment. - Jaydeep Howlader; Sanjit Kumar Roy; Ashis Kumar Mal (IACR Cryptol. ePrint Arch., 2014)

Consumers' post-adoption behaviour towards Internet banking: empirical evidence from Australia. - Sujana Adapa; Sanjit Kumar Roy (Behav. Inf. Technol., 2017)

Internet entrepreneurship and "the sharing of information" in an Internet-of-Things context: The role of interactivity, stickiness, e-satisfaction and word-of-mouth in online SMEs' websites. - Xiaoyu Yu; Sanjit Kumar Roy; Ali Quazi; Bang Nguyen; Yuqing Han (Internet Res., 2017)

Optimal Scheduling of PTGs with Multiple Service Levels on Heterogeneous Distributed Systems. - Sanjit Kumar Roy; Rajesh Devaraj; Arnab Sarkar 001 (ACC, 2019)

Optimal Scheduling of Precedence-constrained Task Graphs on Heterogeneous Distributed Systems with Shared Buses. - Sanjit Kumar Roy; Rajesh Devaraj; Arnab Sarkar 001; Sayani Sinha; Kankana Maji (ISORC, 2019)

Value Co-Creation as a Dialectical Process: Study in Bangladesh and Indian Province of West Bengal. - Mizan Rahman; Sunny Bose; Mujahid Mohiuddin Babu; Bidit Lal Dey; Sanjit Kumar Roy; Ben Binsardi (Inf. Syst. Frontiers, 2019)

The role of social media in the engagement and information processes of social CRM. - Paul Harrigan; Morgan P. Miles; Yulin Fang; Sanjit Kumar Roy (Int. J. Inf. Manag., 2020)

Contention-aware optimal scheduling of real-time precedence-constrained task graphs on heterogeneous distributed systems. - Sanjit Kumar Roy; Rajesh Devaraj; Arnab Sarkar 001; Kankana Maji; Sayani Sinha (J. Syst. Archit., 2020)

Processor and Bus Co-scheduling Strategies for Real-time Tasks with Multiple Service-levels. - Sanjit Kumar Roy; Arnab Sarkar 001; Rahul Gangopadhyay (RTCSA, 2021)

Modelling Customer Engagement Behaviour in Smart Retailing: Modelling Customer Engagement Behaviour. - Sanjit Kumar Roy; Gaganpreet Singh; Saadia Shabnam (Australas. J. Inf. Syst., 2021)

Editors' reflections and introduction to the special section on 'information technology meets marketing: Value-creation along the customer journey'. - Sanjit Kumar Roy; Richard L. Gruner; Eleonora Pantano (Int. J. Inf. Manag., 2021)

SLAQA: Quality-level Aware Scheduling of Task Graphs on Heterogeneous Distributed Systems. - Sanjit Kumar Roy; Rajesh Devaraj; Arnab Sarkar 001; Debabrata Senapati (ACM Trans. Embed. Comput. Syst., 2021)

Capricious opinions: A study of polarization of social media groups. - Amit Kumar Kushwaha; Arpan Kumar Kar; Sanjit Kumar Roy; P. Vigneswara Ilavarasan (Gov. Inf. Q., 2022)

Contention Cognizant Scheduling of Task Graphs on Shared Bus-Based Heterogeneous Platforms. - Sanjit Kumar Roy; Rajesh Devaraj; Arnab Sarkar 001 (IEEE Trans. Comput. Aided Des. Integr. Circuits Syst., 2022)

SAFLA: Scheduling Multiple Real-Time Periodic Task Graphs on Heterogeneous Systems. - Sanjit Kumar Roy; Rajesh Devaraj; Arnab Sarkar 001 (IEEE Trans. Computers, 2023)

Customers' motives to co-create in smart services interactions. - Sanjit Kumar Roy; Gaganpreet Singh; Corey Hatton; Bidit Lal Dey; Nisreen Ameen; Satish Kumar (Electron. Commer. Res., 2023)

Managing Industrial Innovation Communications on Social Media Platforms for Effective User Engagement. - Mohina Gandhi; Arpan Kumar Kar; Sanjit Kumar Roy (Inf. Syst. Frontiers, 2024)

Political social media marketing: a systematic literature review and agenda for future research. - Aman Abid; Sanjit Kumar Roy; Jennifer Lees-Marshment; Bidit Lal Dey; Syed Sardar Muhammad; Satish Kumar (Electron. Commer. Res., 2025)