Evaluating the Effects of Service Quality, Customer Satisfaction, and Service Value on Behavioral Intentions with Life Insurance Customers in India. - Rajat Gera; Sanjiv Mittal; Dharminder Kumar Batra; B. Prasad (Int. J. Serv. Sci. Manag. Eng. Technol., 2017)

Impact of Social Media Marketing Activities on Purchase Intentions via Customer Equity Drivers: An Empirical Case Study on Smartphone Brands. - Radhika Aggarwal; Sanjiv Mittal (Int. J. Online Mark., 2022)

What reduces the privacy concerns of the customers towards the use of location-based advertising? An empirical investigation. - Radhika Aggarwal; Sanjay Dhingra; Sanjiv Mittal (J. Locat. Based Serv., 2024)

Location-based advertising: a systematic review, integrative framework, and future research Agenda. - Radhika Aggarwal; Sanjiv Mittal; Sanjay Dhingra (J. Locat. Based Serv., 2024)