Adoption of mobile advertising [empirical evidence from a developing country]. - Chin Chin Wong; Santha Vaithilingam; Mahendhiran Nair (ISTAS, 2011)

Facebook and socio-economic benefits in the developing world. - Ewilly Jie Ying Liew; Santha Vaithilingam; Mahendhiran Nair (Behav. Inf. Technol., 2014)

Social capital and subjective well-being: The mediating role of social networking sites. - Li-Ann Hwang; Jason Wei Jian Ng; Santha Vaithilingam (First Monday, 2019)

Learning from Failure: A Case Study of a Manufacturer's Business Analytics Implementation. - Angelica Kum Yee Lim; Chun Yong Chong; Kerry J. Tanner; Santha Vaithilingam (PACIS, 2022)

Nurturing academic enthusiasm and creativity among children from vulnerable communities: the role of computers. - Li-Ann Hwang; Santha Vaithilingam; Mahendhiran Nair; Jason Wei Jian Ng (Behav. Inf. Technol., 2022)

Mobile communication and use behavior of the urban poor in a developing country: A field study in Malaysia. - Santha Vaithilingam; Mahendhiran Nair; Mary Macharia; Viswanath Venkatesh (Int. J. Inf. Manag., 2022)