Classifying Attitudes of Thai Business Organizations Toward the Perceived Benefit of Customer Predictive Analytics. - Santisook Limpeeticharoenchot; Nagul Cooharojananone; Thira Chavarnakul; Kanokwan Atchariyachanvanich (SCIS&ISIS, 2018)

Innovative Mobile Application for Measuring Big Data Maturity: Case of SMEs in Thailand. - Santisook Limpeeticharoenchot; Nagul Cooharojananone; Thira Chavarnakul; Nuengwong Tuaycharoen; Kanokwan Atchariyachanvanich (Int. J. Interact. Mob. Technol., 2020)

Adaptive big data maturity model using latent class analysis for small and medium businesses in Thailand. - Santisook Limpeeticharoenchot; Nagul Cooharojananone; Thira Chavarnakul; Nuttirudee Charoenruk; Kanokwan Atchariyachanvanich (Expert Syst. Appl., 2022)