Personality Traits That Lead Members of Online Brand Communities to Participate in Information Sending and Receiving. - Aihwa Chang; Sara H. Hsieh; Frances Lin (Int. J. Electron. Commer., 2013)

Online brand community response to negative brand events: the role of group eWOM. - Aihwa Chang; Sara H. Hsieh; Timmy H. Tseng (Internet Res., 2013)

The Self-Expressiveness of Footprints: Understanding the Drivers of Check-in. - Sara H. Hsieh; Timmy H. Tseng; Crystal T. Lee (PACIS, 2014)

Transforming smartphone Owners into Partial Employees: the effect of Value Creation and Innovativeness on Consumer coproduction Behaviour. - Crystal T. Lee; Sara H. Hsieh; Timmy H. Tseng (PACIS, 2014)

The Effects of Emoticons and Text-Messaging on Social Interaction: Playfulness in Mobile Instant Messaging. - Sara H. Hsieh; Timmy H. Tseng (PACIS, 2015)

The effects of Social Capital on Brand Evangelism in Online Brand Fan Page: the Role of passionate Brand Love. - Crystal T. Lee; Sara H. Hsieh (PACIS, 2016)

Playfulness in mobile instant messaging: Examining the influence of emoticons and text messaging on social interaction. - Sara H. Hsieh; Timmy H. Tseng (Comput. Hum. Behav., 2017)

Drivers of Online Brand Community Value Creation: The Role of Psychological Empowerment. - Sara H. Hsieh; Timmy H. Tseng; Crystal T. Lee (HICSS, 2018)

Determinants of emoticon usage in mobile instant messaging: a construal level theory perspective. - Timmy H. Tseng; Sara H. Hsieh (Behav. Inf. Technol., 2019)

Traces of mobility: Examining location disclosure on social networks with mobile location tagging. - Sara H. Hsieh; Crystal T. Lee (Telematics Informatics, 2020)

Why Consumers Stay Connected with Branded Applications: The Embeddedness Perspective. - Timmy H. Tseng; Crystal T. Lee; Sara H. Hsieh; Wun-Xuan Wu (PACIS, 2022)

Can social media-based brand communities build brand relationships? Examining the effect of community engagement on brand love. - Crystal T. Lee; Sara H. Hsieh (Behav. Inf. Technol., 2022)

Psychological empowerment and user satisfaction: Investigating the influences of online brand community participation. - Sara H. Hsieh; Crystal T. Lee; Timmy H. Tseng (Inf. Manag., 2022)

Artificial intelligent chatbots as brand promoters: a two-stage structural equation modeling-artificial neural network approach. - Crystal T. Lee; Ling-Yen Pan; Sara H. Hsieh (Internet Res., 2022)

Capturing behavioural outcomes through branded applications: the perspective of the investment model. - Timmy H. Tseng; Sara H. Hsieh; Crystal T. Lee (Internet Res., 2022)