Behavior Modality of Internet Technology on Reliability Analysis and Trust Perception for International Purchase Behavior. - Shiow-Luan Wang; Yung-Tsung Hou; Sarawut Kankham (Symmetry, 2019)

More than feelings? How Facebook reaction icons affect online users' behavioral intentions toward online health rumor posts. - Jian-Ren Hou; Sarawut Kankham (Internet Res., 2022)

Follow and spread the word: the effects of avatars and message framing in promoting fact checking posts on social media. - Jian-Ren Hou; Sarawut Kankham (Inf. Technol. People, 2024)

The service attributes of robo-advisors: a choice-based conjoint analysis. - Jian-Ren Hou; Yen-Hsi Li; Sarawut Kankham (Inf. Technol. People, 2025)

Community Notes vs. Related Articles: Assessing Real-World Integrated Counter-Rumor Features in Response to Different Rumor Types on Social Media. - Sarawut Kankham; Jian-Ren Hou (Int. J. Hum. Comput. Interact., 2025)