The rise of middle and upper middle class in emerging markets: product and service opportunities. - Daria Loi; Sasanka Prabhala (OZCHI, 2008)

Ethnography, Ethnography or Ethnography? What Happens When the Same Word Means Different Things to Different People? - Sasanka Prabhala; Daria Loi; Subhashini Ganapathy (HCI (9), 2011)

Laptop Security and Data Protection with Intel® Anti-Theft Service. - Sasanka Prabhala; Jiphun C. Satapathy (HCI (29), 2013)

Understanding Customer Value Propositions Through the Lens of Value Equations Method: A Systematic Approach. - Jerica Drapp; Sasanka Prabhala (HCI (18), 2021)

Customer Hierarchy of Needs: Customer Centric Approach to Agile Product Development. - Paige Dysert; Sasanka Prabhala (HCI (20), 2022)