A Privacy-Respecting Indoor Localization Approach for Identifying Shopper Paths by Using End-Users Mobile Devices. - Mohamed Bourimi; Gunnar Mau; Sascha Steinmann; Dominik Klein 003; Steffen Templin; Dogan Kesdogan; Hanna Schramm-Klein (ITNG, 2011)

Experiencing Products Virtually: The Role of Vividness and Interactivity in Influencing Mental Imagery and User Reactions. - Sascha Steinmann; Thomas Kilian; Daniel Brylla (ICIS, 2014)

The Role of Color Contrast and Predominant Primary Color of Icons for Mobile Gaming Apps in Influencing User Reactions. - Sascha Steinmann; Robér Rollin; Hanna Schramm-Klein; Gunnar Mau; Gerhard Wagner (ICIS, 2016)

Drivers of Market Success for Mobile Gaming Apps - Results of a Choice-Based Conjoint Experiment. - Robér Rollin; Sascha Steinmann; Hanna Schramm-Klein; Florian Neus; Frederic Nimmermann (ICIS, 2017)

VR Retail Lab: An immersive virtual reality (VR) supermarket as a flexible research infrastructure. - Anne O. Peschel; Lina Fogt Jacobsen; Darius-Aurel Frank; Sascha Steinmann (NordiCHI (Adjunct), 2022)

Disturbing Distractions: Investigating the im-PACT of Digital and non-Digital Distractions on Task Performance. - Nina Melanie Mølgaard; Marco Hubert; Sascha Steinmann; René Riedl (ECIS, 2023)