Role of biological sex and gender roles on perceived brand personality. - Bikash Kumar Rup; Jyotiranjan Gochhayat; Sasmita Samanta (Int. J. Knowl. Based Intell. Eng. Syst., 2018)

Economic victimisation of convict's family: Statistical analysis through SPSS. - Snigdha Sarkar; Sasmita Samanta; Arpita Mitra (Int. J. Knowl. Based Intell. Eng. Syst., 2020)

Revisiting Brand Personality Attributes: Mediating Role of Brand Attitude. - Bikash Kumar Rup; Jyotiranjan Gochhayat; Sasmita Samanta (Int. J. Asian Bus. Inf. Manag., 2021)

Impact of Organisational Commitment and Job Satisfaction on Employee Efficiency in Transformational Leadership. - Sasmita Samanta; Pradeep Kumar Mallick; Jyotiranjan Gochhayat (OCIT, 2022)