Chapter 12 Sales promotion models. - Robert C. Blattberg; Scott A. Neslin (Marketing, 1993)

An Optimal Contact Model for Maximizing Online Panel Response Rates. - Scott A. Neslin; Thomas P. Novak; Kenneth R. Baker; Donna L. Hoffman (Manag. Sci., 2009)

The Joint Sales Impact of Frequency Reward and Customer Tier Components of Loyalty Programs. - Praveen K. Kopalle; Yacheng Sun; Scott A. Neslin; Baohong Sun; Vanitha Swaminathan (Mark. Sci., 2012)

Database Submission - The ISMS Durable Goods Data Sets. - Jian Ni; Scott A. Neslin; Baohong Sun (Mark. Sci., 2012)

Editorial - Report of the Marketing Science Editorial Review Committee. - Peter S. Fader; Bart J. Bronnenberg; Ganesh Iyer; Scott A. Neslin; Oded Netzer; Kannan Srinivasan (Mark. Sci., 2014)

Can Marketing Campaigns Induce Multichannel Buying and More Profitable Customers? A Field Experiment. - Elisa Montaguti; Scott A. Neslin; Sara Valentini (Mark. Sci., 2016)