Understanding Research Online Purchase Offline (ROPO) Behaviour of Indian Consumers. - Utkal Khandelwal; Seemant Kumar Yadav; Yogesh Kumar (Int. J. Online Mark., 2020)

Dis-Aggregated Effect of Market Orientation on Firms' Performance: A Study on Indian Small and Medium-Scale (SMEs) Manufacturers. - Seemant Kumar Yadav; Vikas Tripathi; Geetika Goel (Int. J. Asian Bus. Inf. Manag., 2021)