Chatbot for Support Service: An Artificial Intelligence Enabled Indigenous Artefact. - Maarif Sohail; Zehra Mohsin; Sehar Khaliq; Nicole O'Brien (AMCIS, 2021)

HCI Based Ethnography: A Possible Answer to Reduced Product Life. - Maarif Sohail; Zehra Mohsin; Sehar Khaliq (HCI (44), 2021)

User Satisfaction with an AI-Enabled Customer Relationship Management Chatbot. - Maarif Sohail; Zehra Mohsin; Sehar Khaliq (HCI (44), 2021)