The Role of Horizontal and Vertical Individualism and Collectivism in Online Consumers' Responses Toward Persuasive Communication on the Web. - Wei-Na Lee; Sejung Marina Choi (J. Comput. Mediat. Commun., 2005)

Cultural difference in motivations for using social network sites: A comparative study of American and Korean college students. - Yoojung Kim; Dongyoung Sohn; Sejung Marina Choi (Comput. Hum. Behav., 2011)

Measuring expected interactivity: Scale development and validation. - Dongyoung Sohn; Sejung Marina Choi (New Media Soc., 2014)

Investigating the use of multiple social networking services: A cross-cultural perspective in the United States and Korea. - Hannah Kang; Saraphine Shiping Pang; Sejung Marina Choi (KSII Trans. Internet Inf. Syst., 2015)

Predicting selfie-posting behavior on social networking sites: An extension of theory of planned behavior. - Eunice Kim; Jung-Ah Lee; Yongjun Sung; Sejung Marina Choi (Comput. Hum. Behav., 2016)