Now or Later: A Simple Policy for Effective Dual Sourcing in Capacitated Systems. - Senthil K. Veeraraghavan; Alan Scheller-Wolf (Oper. Res., 2008)

Joining Longer Queues: Information Externalities in Queue Choice. - Senthil K. Veeraraghavan; Laurens G. Debo (Manuf. Serv. Oper. Manag., 2009)

Firm service rate selection when service rates are not observable and service value is unknown to the market. - Laurens G. Debo; Senthil K. Veeraraghavan (BQGT, 2010)

Revenue Management with Strategic Customers: Last-Minute Selling and Opaque Selling. - Kinshuk Jerath; Serguei Netessine; Senthil K. Veeraraghavan (Manag. Sci., 2010)

Contracting for Infrequent Restoration and Recovery of Mission-Critical Systems. - Sang-Hyun Kim; Morris A. Cohen; Serguei Netessine; Senthil K. Veeraraghavan (Manag. Sci., 2010)

Quality-Speed Conundrum: Trade-offs in Customer-Intensive Services. - Krishnan S. Anand; M. Fazil Paç; Senthil K. Veeraraghavan (Manag. Sci., 2011)

Herding in Queues with Waiting Costs: Rationality and Regret. - Senthil K. Veeraraghavan; Laurens G. Debo (Manuf. Serv. Oper. Manag., 2011)

Selling to Conspicuous Consumers: Pricing, Production, and Sourcing Decisions. - Necati Tereyagoglu; Senthil K. Veeraraghavan (Manag. Sci., 2012)

Equilibrium in Queues Under Unknown Service Times and Service Value. - Laurens G. Debo; Senthil K. Veeraraghavan (Oper. Res., 2014)

Blind Queues: The Impact of Consumer Beliefs on Revenues and Congestion. - Shiliang Cui; Senthil K. Veeraraghavan (Manag. Sci., 2016)

Multiattribute Loss Aversion and Reference Dependence: Evidence from the Performing Arts Industry. - Necati Tereyagoglu; Peter S. Fader; Senthil K. Veeraraghavan (Manag. Sci., 2018)

Simple Policies for Managing Flexible Capacity. - Ganesh Janakiraman; Mahesh Nagarajan; Senthil K. Veeraraghavan (Manuf. Serv. Oper. Manag., 2018)

A Model of Rational Retrials in Queues. - Shiliang Cui; Xuanming Su; Senthil K. Veeraraghavan (Oper. Res., 2019)

Designing and Evaluating Dynamic Pricing Policies for Major League Baseball Tickets. - Joseph Jiaqi Xu; Peter S. Fader; Senthil K. Veeraraghavan (Manuf. Serv. Oper. Manag., 2019)

Signaling Quality via Long Lines and Uninformative Prices. - Laurens G. Debo; Uday Rajan; Senthil K. Veeraraghavan (Manuf. Serv. Oper. Manag., 2020)

Fulfillment by Platform: Antitrust and Upstream Market Power. - Amandeep Singh; Jiding Zhang; Senthil K. Veeraraghavan (EC, 2021)

Revenue Management in Crowdfunding. - Jiding Zhang; Sergei Savin; Senthil K. Veeraraghavan (Manuf. Serv. Oper. Manag., 2023)