The Impact of the Web-Based Product Recommendation System from Previous Buyers on Consumers' Purchasing Behavior. - Seong No Yoon; Zoonky Lee (AMCIS, 2004)

Pluralistic Ignorance in the Personal Use of the Internet and System Monitoring. - Jongheon Kim; Zoonky Lee; Seong No Yoon (AMCIS, 2005)

RFID based ubiquitous commerce and consumer trust. - Sang M. Lee; Sang-Hyun Park; Seong No Yoon; Seung-Jun Yeon (Ind. Manag. Data Syst., 2007)

A cross cultural study of corporate blogs in the USA and Korea. - Sunran Jeon; Seong No Yoon; Jongheon Kim (Int. J. Inf. Technol. Manag., 2008)

A dynamic manpower forecasting model for the information security industry. - Sang-Hyun Park; Sang M. Lee; Seong No Yoon; Seung-Jun Yeon (Ind. Manag. Data Syst., 2008)

The Role of Pluralistic Ignorance in Internet Abuse. - Sang M. Lee; Seong No Yoon; Jongheon Kim (J. Comput. Inf. Syst., 2008)

Algebraic Algorithms to Solve Name Disambiguation Problem. - Ingyu Lee; Byung-Won On; Seong No Yoon (DMIN, 2009)

Measurement of the digital inequality in remote rural areas: case of South Korea. - Kyung Hoon Yang; Sei Kwon Park; Seong No Yoon; Jaekyung Kim (Int. J. Inf. Technol. Manag., 2010)

Electronic word of mouth systems and acceptance of user-generated contents. - DonHee Lee; Seong No Yoon; Hae-Yeon Choi; Yonpae Park (Int. J. Inf. Decis. Sci., 2011)