The role of flow consciousness in consumer regret. - Sergio Barta; Raquel Gurrea 001; Carlos Flavián 001 (Internet Res., 2022)

Using augmented reality to reduce cognitive dissonance and increase purchase intention. - Sergio Barta; Raquel Gurrea 001; Carlos Flavián 001 (Comput. Hum. Behav., 2023)

How Augmented Reality Increases Engagement Through Its Impact on Risk and the Decision Process. - Sergio Barta; Raquel Gurrea 001; Carlos Flavián 001 (Cyberpsychology Behav. Soc. Netw., 2023)

The double side of flow in regret and product returns: Maximizers versus satisficers. - Sergio Barta; Raquel Gurrea 001; Carlos Flavián 001 (Int. J. Inf. Manag., 2023)

Telepresence in live-stream shopping: An experimental study comparing Instagram and the metaverse. - Sergio Barta; Raquel Gurrea 001; Carlos Flavián 001 (Electron. Mark., 2023)

Avatar creation in the metaverse: A focus on event expectations. - Sergio Barta; Sergio Ibáñez-Sánchez; Carlos Orús; Carlos Flavián 001 (Comput. Hum. Behav., 2024)

The dark side of the metaverse: The role of gamification in event virtualization. - Carlos Flavián 001; Sergio Ibáñez-Sánchez; Carlos Orús; Sergio Barta (Int. J. Inf. Manag., 2024)