Understanding Consumer Interaction on Instagram: The Role of Satisfaction, Hedonism, and Content Characteristics. - Luis Vicente Casaló; Carlos Flavián 001; Sergio Ibáñez-Sánchez (Cyberpsychology Behav. Soc. Netw., 2017)

Antecedents of consumer intention to follow and recommend an Instagram account. - Luis Vicente Casaló; Carlos Flavián 001; Sergio Ibáñez-Sánchez (Online Inf. Rev., 2017)

Avatar creation in the metaverse: A focus on event expectations. - Sergio Barta; Sergio Ibáñez-Sánchez; Carlos Orús; Carlos Flavián 001 (Comput. Hum. Behav., 2024)

The dark side of the metaverse: The role of gamification in event virtualization. - Carlos Flavián 001; Sergio Ibáñez-Sánchez; Carlos Orús; Sergio Barta (Int. J. Inf. Manag., 2024)

Customer reactions to generative AI vs. real images in high-involvement and hedonic services. - Daniel Belanche; Sergio Ibáñez-Sánchez; Pau Jordán; Sergio Matas (Int. J. Inf. Manag., 2025)