Does nationality affect eWOM? Factors affecting customer satisfaction and eWOM in Indonesian Online Clothing Brands. - Serhan Demirci; Ahmad Muzakki Binamak; Muhammad Rafli Dwi Pradana; Achmad Akbar Hidayatulloh; Te-Yu Peng; Au Due Tang (IRI, 2022)

The Role of Trust Transfer in Facilitating Stickiness Behavior in Live Streaming: A Socio-technical Perspective. - Wen-Kuo Chen; Fatih Yanbegi; Andri Dayarana K. Silalahi; Pantas H. Silaban; Ixora Javanisa Eunike; Serhan Demirci (ICIMTech, 2023)

How Personality Traits Affect Customer Empathy Expression of Social Media Ads and Purchasing Intention: A Psychological Perspective. - Serhan Demirci; Chia-Ju Ling; Dai-Rong Lee; Chien-Wen Chen (J. Theor. Appl. Electron. Commer. Res., 2024)