Do Violent Video Games Impair The Effectiveness of In-Game Advertisements? The Impact of Gaming Environment on Brand Recall, Brand Attitude, and Purchase Intention. - Seung-Chul Yoo; Jorge F. Peña (Cyberpsychology Behav. Soc. Netw., 2011)

Under Pressure: Avatar Appearance and Cognitive Load Effects on Attitudes, Trustworthiness, Bidding, and Interpersonal Distance in a Virtual Store. - Jorge F. Peña; Seung-Chul Yoo (Presence Teleoperators Virtual Environ., 2014)

Virtual shopping and unconscious persuasion: The priming effects of avatar age and consumers' age discrimination on purchasing and prosocial behaviors. - Seung-Chul Yoo; Jorge F. Peña; Minette E. Drumwright (Comput. Hum. Behav., 2015)

Civil War Battlefield Experience: Historical Event Simulation using Augmented Reality Technology. - Vinh T. Nguyen 001; Kwanghee Jung; Seung-Chul Yoo; Seungman Kim; Sohyun Park; Melissa Currie (AIVR, 2019)

Novel Image Processing Method for Detecting Strep Throat (Streptococcal Pharyngitis) Using Smartphone. - Behnam Askarian; Seung-Chul Yoo; Jo Woon Chong (Sensors, 2019)

Meet the Virtual Jeju Dol Harubang - The Mixed VR/AR Application for Cultural Immersion in Korea's Main Heritage. - Kwanghee Jung; Vinh T. Nguyen 001; Diana Piscarac; Seung-Chul Yoo (ISPRS Int. J. Geo Inf., 2020)

PalmitoAR: The Last Battle of the U.S. Civil War Reenacted Using Augmented Reality. - Kwanghee Jung; Vinh T. Nguyen 001; Seung-Chul Yoo; Seungman Kim; Sohyun Park; Melissa Currie (ISPRS Int. J. Geo Inf., 2020)

Exploring the Power of Multimodal Features for Predicting the Popularity of Social Media Image in a Tourist Destination. - Vibhuti Gupta; Kwanghee Jung; Seung-Chul Yoo (Multimodal Technol. Interact., 2020)

Unveiling Augmented Reality Applications: Exploring Influential Factors Through Comprehensive Review. - Vinh T. Nguyen 001; Chuyen T. H. Nguyen; Seung-Chul Yoo; Kwanghee Jung (SN Comput. Sci., 2023)