An empirical analysis of paid placement in online advertising. - Anindya Ghose; Sha Yang (ICEC, 2007)

Comparing performance metrics in organic search with sponsored search advertising. - Anindya Ghose; Sha Yang (AdKDD@KDD, 2008)

An empirical analysis of sponsored search performance in search engine advertising. - Anindya Ghose; Sha Yang (WSDM, 2008)

Analyzing search engine advertising: firm behavior and cross-selling in electronic markets. - Anindya Ghose; Sha Yang (WWW, 2008)

A Simultaneous Model of Consumer Brand Choice and Negotiated Price. - Yuxin Chen 004; Sha Yang; Ying Zhao 002 (Manag. Sci., 2008)

An Empirical Analysis of Search Engine Advertising: Sponsored Search in Electronic Markets. - Anindya Ghose; Sha Yang (Manag. Sci., 2009)

Analyzing the Relationship Between Organic and Sponsored Search Advertising: Positive, Negative, or Zero Interdependence? - Sha Yang; Anindya Ghose (Mark. Sci., 2010)

Modeling the Underreporting Bias in Panel Survey Data. - Sha Yang; Yi Zhao 005; Ravi Dhar (Mark. Sci., 2010)

Erratum. - Sha Yang; Anindya Ghose (Mark. Sci., 2011)

An Empirical Study of Word-of-Mouth Generation and Consumption. - Sha Yang; Mantian Mandy Hu; Russell S. Winer; Henry Assael; Xiaohong Chen 001 (Mark. Sci., 2012)

Modeling Consumer Learning from Online Product Reviews. - Yi Zhao 005; Sha Yang; Vishal Narayan; Ying Zhao 002 (Mark. Sci., 2013)

Modeling Competition and Its Impact on Paid-Search Advertising. - Sha Yang; Shijie Lu; Xianghua Lu (Mark. Sci., 2014)

An Automatic Discovery Framework of Cross-Source Data Inconsistency for Web Big Data. - Sha Yang; Wei Yu 009; Yahui Hu; Kai Wang; Jun Wang; Shijun Li 001 (CBD, 2015)

Perception Enhanced Robotic Arm. - Zhenyu Ye; Shugang Wang; Sha Yang; Shijian Li; Gang Pan 001 (UIC/ATC/ScalCom, 2015)

Cross-Domain Collaborative Recommendation by Transfer Learning of Heterogeneous Feedbacks. - Jun Wang; Shijun Li 001; Sha Yang; Yonggang Ding; Wei Yu 009 (WISE (2), 2015)

基于Web大数据挖掘的证券价格波动实时影响研究 (Research on Stock Price Real-time Fluctuation Influence Based on Web Big Data Mining). - Sha Yang; Wei Yu 009; Shijun Li 001; Jingjing Cao; Jing Liu (计算机科学, 2015)

URTP: 一种基于用户-区域-时间-商品的因子分解推荐模型 (URTP: A Factorization Model for Recommendation Based on Users, Regions, Time and Products). - Yahui Hu; Sha Yang; Jing Liu; Wei Yu 009; Shijun Li 001; Jun Wang; Qiqing Fang (计算机科学, 2016)

Investigating the Spillover Effect of Keyword Market Entry in Sponsored Search Advertising. - Shijie Lu; Sha Yang (Mark. Sci., 2017)

Information Inconsistencies in Multi-Dimensional Rating Systems. - Xin Zheng; Xingyao Ren; Yili Kevin Hong; Jisu Cao; Sha Yang (ICIS, 2018)

Spatial context-aware user mention behavior modeling for mentionee recommendation. - Kai Wang; Weiyi Meng; Jiang Bian; Shijun Li 001; Sha Yang (Neural Networks, 2018)

Impact of Shoe Clash on Product Disposal Intention of High School Students. - Rui Guo; Yi-Wen Chen; Sha Yang (ICEME, 2019)

How Do Online Price Affect Consumer Purchase: a Moderated Mediation Model. - Wen Yang; Yi-Wen Chen; Jie Chen; Sha Yang (ICEME, 2019)

The Impact Mechanism of Self-leadership on Sales Performance: The Mediation Effect of Self-efficacy and Moderation Effect of Internal Locus of Control. - Xunwen Hu; Yiwen Chen; Sha Yang (IMMS, 2019)

Multi-Modal Mention Topic Model for mentionee recommendation. - Kai Wang; Weiyi Meng; Shijun Li 001; Sha Yang (Neurocomputing, 2019)

Understanding the Social Learning Effect in Contagious Switching Behavior. - Mantian Mandy Hu; Sha Yang; Daniel Yi Xu (Manag. Sci., 2019)

Managing the Crowds: The Effect of Prize Guarantees and In-Process Feedback on Participation in Crowdsourcing Contests. - Lian Jian; Sha Yang; Sulin Ba; Li Lu; Li Crystal Jiang (MIS Q., 2019)

Brand Experience Affects Brand Personality: Manipulation of Construal Level. - Bei-Jia He; Yi-Wen Chen; Sha Yang (ICEME, 2020)

Application of Cloud Computing Technology in Smart Home Modeling Design. - Sha Yang (AIAM (ACM), 2021)

Corrosion Detection in Transformers Based on Hierarchical Annotation. - Yong Cao; Yinian Zhou; Zhao Zhang; Wenjun Wu; Xihai Chen; Sha Yang; Baili Zhang (ICAIS (1), 2021)

A Top-k QoS-Optimal Service Composition Approach Under Dynamic Environment. - Cheng Tian; Zhao Zhang; Sha Yang; Shuxin Huang; Han Sun; Jing Wang; Baili Zhang (ICAIS (1), 2021)

Decision making framework based Fermatean fuzzy integrated weighted distance and TOPSIS for green low-carbon port evaluation. - Sha Yang; Yan Pan 004; Shouzhen Zeng (Eng. Appl. Artif. Intell., 2022)

A Dynamic Model of Player Level-Progression Decisions in Online Gaming. - Yi Zhao; Sha Yang; Matthew Shum; Shantanu Dutta 001 (Manag. Sci., 2022)

Platform Service Offering to Business Customers: Strategic Considerations in Engendering Seller Use of Marketing Tools. - Botao Yang; Sha Yang; Shantanu Dutta 001 (Mark. Sci., 2022)

Multivariate prediction of soil aggregate-associated organic carbon by simulating satellite sensor bands. - ChunRui Gao; Xiaobin Yan; Xingxing Qiao; KunXi Wei; XiaoMei Zhang; Sha Yang; Chao Wang; Wude Yang; Meichen Feng; Lujie Xiao; Meijun Zhang; Zhou Zhang; et al. (Comput. Electron. Agric., 2023)

An improved active layer thickness retrieval method over Qinghai-Tibet permafrost using InSAR technology: With emphasis on two-dimensional deformation and unfrozen water. - Jiachen Li; Qijie Wang; Ya Zhang; Sha Yang; Guanyou Gao (Int. J. Appl. Earth Obs. Geoinformation, 2023)

Efficient prediction of SOC and aggregate OC components by continuous wavelet transform spectra under different feature selection methods. - Sha Yang; Zhigang Wang; Caiyu Ji; Yingchao Hao; Zihao Liang; Xiaobin Yan; Xingxing Qiao; Meichen Feng; Lujie Xiao; Xiaoyan Song; Meijun Zhang; Guangxin Li; et al. (Comput. Electron. Agric., 2024)

Attention-injective scale aggregation network for crowd counting. - Haojie Zou; Yingchun Kuang; Jianqiang Luo; Mingwei Yao; Haoyu Zhou; Sha Yang (J. Electronic Imaging, 2024)

Model-domain failing test augmentation with Generative Adversarial Networks. - Zhuo Zhang 007; Ya Li; Sha Yang; Yan Lei (Expert Syst. Appl., 2024)

Code-aware fault localization with pre-training and interpretable machine learning. - Zhuo Zhang 007; Ya Li; Sha Yang; Zhanjun Zhang; Yan Lei (Expert Syst. Appl., 2024)

Advanced design of the crushing chamber for the sugarcane top silage cutter in harvester with experiments and simulation. - Peng Huo; Shaochun Ma; Jun Qian; Weiqing Li; Baocheng Zhou; Wei Liu; Wenpeng Liang; Wenzhi Li; Changyu Wang; Sha Yang; Lingfeng Li; Yechen Li; et al. (Comput. Electron. Agric., 2025)

Design and experiment of monitoring system for feed rate on sugarcane chopper harvester. - Baocheng Zhou; Shaochun Ma; Weiqing Li; Jun Qian; Wenzhi Li; Sha Yang (Comput. Electron. Agric., 2025)

NDRIDC: NMF-based deep representation algorithm for incomplete data clustering. - Dexian Wang 001; Zonglin Li; Sha Yang; Tianrui Ren; Pengfei Zhang 016; Ping Deng 002; Tianrui Li 001 (Knowl. Based Syst., 2025)

Calibration method for microscopic traffic simulation considering lane difference. - Huasheng Liu; Haoran Deng; Jin Li; Sha Yang; Kui Dong; Yuqi Zhao (Simul., 2025)