The Impact of Social Media Activities on Brand Equity. - Ra'ed Masa'deh; Shafig Al-Haddad; Dana Al Abed; Hadeel Khalil; Lina AlMomani; Taghreed Khirfan (Inf., 2021)

The Effect of Intrinsic and Extrinsic Motivations on Social Media Engagement and Customer Likelihood to Share Content on Facebook. - Mohammad Hamdi Al Khasawneh; Shafig Al-Haddad; Mays Tahboub; Shahd T. Al Ouri; Dana A. Al Arabi; Leen Abu Sumaqa; Anmar A. Rihani (Int. J. Cyber Behav. Psychol. Learn., 2022)

Behavioral Acceptance of Electronic Government in Jordan. - Shafig Al-Haddad; Abdel-Aziz Ahmad Sharabati; Mohammad Hamdi Al Khasawneh; Seif Aiman Mazahreh; Yazeed Turki Kawar (Int. J. Electron. Gov. Res., 2023)

Entrepreneurial Marketing: An Approach-Based Paradigm Shift to Marketing. - Hanin Damer; Shafig Al-Haddad; Ra'ed Masa'deh; Muhammad Turki Alshurideh (The Effect of Information Technology on Business and Marketing Intelligence Systems, 2023)

Consumer's Attitude towards Display Google Ads. - Mohammad Hamdi Al Khasawneh; Abdel-Aziz Ahmad Sharabati; Shafig Al-Haddad; Rania Al-Daher; Sarah Hammouri; Sima Shaqman (Future Internet, 2023)