Physical Interpersonal Relationships and Social Anxiety among Online Game Players. - Shao-Kang Lo; Chih-Chien Wang; Wenchang Fang (Cyberpsychology Behav. Soc. Netw., 2005)

How to Know and Choose Online Games: Differences between Current and Potential Players. - Ching-I Teng; Shao-Kang Lo; Pe-Cheng Wang (Cyberpsychology Behav. Soc. Netw., 2007)

The Nonverbal Communication Functions of Emoticons in Computer-Mediated Communication. - Shao-Kang Lo (Cyberpsychology Behav. Soc. Netw., 2008)

The impact of online game character's outward attractiveness and social status on interpersonal attraction. - Shao-Kang Lo (Comput. Hum. Behav., 2008)

Mutual self-disclosure online in the B2C context. - Yu-Jen Chou; Ching-I Teng; Shao-Kang Lo (Internet Res., 2009)

The influence of equivocality in purchasing tasks on the selection of transaction channels in online auctions. - Shao-Kang Lo (Behav. Inf. Technol., 2013)

Contradictory deceptive behavior in online dating. - Shao-Kang Lo; Ai-Yun Hsieh; Yu-Ping Chiu (Comput. Hum. Behav., 2013)

Source effect of advertised reference price influences on transaction value in online shopping environments. - Shao-Kang Lo; Yu-Jen Chou; Ching-I Teng (Electron. Commer. Res., 2013)

Photograph and model use within an online auction page for influencing buyer's bidding behavior. - Shao-Kang Lo; Yu-Ping Chiu; Ai-Yun Hsieh (Online Inf. Rev., 2013)

Keyword advertising is not what you think: Clicking and eye movement behaviors on keyword advertising. - Shao-Kang Lo; Ai-Yun Hsieh; Yu-Ping Chiu (Electron. Commer. Res. Appl., 2014)

Reasons for Avatar Gender Swapping by Online Game Players: A Qualitative Interview-Based Study. - Yu-Jen Chou; Shao-Kang Lo; Ching-I Teng (Int. J. E Bus. Res., 2014)

The relationship between online game playing motivation and selection of online game characters - the case of Taiwan. - Shao-Kang Lo; Ting Lie; Chiuan-Luen Li (Behav. Inf. Technol., 2016)

How colour similarity can make banner advertising effective: insights from Gestalt theory. - Yu-Ping Chiu; Shao-Kang Lo; Ai-Yun Hsieh (Behav. Inf. Technol., 2017)

What consumers see when time is running out: Consumers' browsing behaviors on online shopping websites when under time pressure. - Chih-Wei Liu; Ai-Yun Hsieh; Shao-Kang Lo; Yujong Hwang (Comput. Hum. Behav., 2017)

Effects of banner Ad shape and the schema creating process on consumer internet browsing behavior. - Chih-Wei Liu; Shao-Kang Lo; Ai-Yun Hsieh; Yujong Hwang (Comput. Hum. Behav., 2018)

Exploring why people spend more time shopping online than in offline stores. - Yu-Ping Chiu; Shao-Kang Lo; Ai-Yun Hsieh; Yujong Hwang (Comput. Hum. Behav., 2019)

Do not allow pop-up ads to appear too early: Internet users' browsing behaviour to pop-up ads. - Ai-Yun Hsieh; Shao-Kang Lo; Yu-Ping Chiu; Ting Lie (Behav. Inf. Technol., 2021)

Making customers more likely to come back: the role of background colour in triggering arousal to influence memory, attitude, and patronage intention. - Ai-Yun Hsieh; Shao-Kang Lo; Yujong Hwang (Electron. Commer. Res., 2024)

Social Anxiety and Online Media Choice: Visual Anonymity as a Key. - Ai-Yun Hsieh; Shao-Kang Lo; Yu-Ping Chiu; Yujong Hwang (Int. J. Hum. Comput. Interact., 2024)