Explicating industrial brand equity: Integrating brand trust, brand performance and industrial brand image. - Sharifah Faridah Syed Alwi; Bang Nguyen; T. C. Melewar; Yeat Hui Loh; Martin J. Liu (Ind. Manag. Data Syst., 2016)

Consumer engagement with social media platforms: A study of the influence of attitudinal components on cutting edge technology adaptation behaviour. - Syed Sardar Muhammad; Bidit Lal Dey; Muhammad Mustafa Kamal; Sharifah Faridah Syed Alwi (Comput. Hum. Behav., 2021)

Consumers' willingness to share digital footprints on social media: the role of affective trust. - Syed Sardar Muhammad; Bidit Lal Dey; Sharifah Faridah Syed Alwi; Muhammad Mustafa Kamal; Yousra Asaad (Inf. Technol. People, 2023)

A Typology and Model of Privacy- and Security-Concerned Users' Attitudes toward Digital Footprints and the Consequent Influence on Their Social Media Adaptation. - Syed Sardar Muhammad; Bidit Lal Dey; Hilol Bala; Sharifah Faridah Syed Alwi; Yousra Asaad (J. Assoc. Inf. Syst., 2024)