TikTok Marketing Strategies and Consumer Response: A Structural Equation Modeling Study on Purchase Intention in Thailand. - Niramon Rawangngam; Siwarit Pongsakornrungsilp; Pimlapas Pongsakornrungsilp; Pitchayaporn Pongsakornrungsilp; Shayesteh Moghadas (J. Theor. Appl. Electron. Commer. Res., 2025)