Is the Advertising Effect of Virtual Experience Always Better or Contingent on Different Travel Destinations? - Chin-Sheng Wan; Sheng-Hshiung Tsaur; Ya-Li Chiu; Wen-Bin Chiou (J. Inf. Technol. Tour., 2007)

The impact of travel product transaction types on customer relational benefits. - Sheng-Hshiung Tsaur; Chang-Hua Yen (Int. J. Serv. Technol. Manag., 2011)