Short-Term Traffic Flow Forecasting Based on MARS. - Shengqi Ye; Yingjia He; Jianming Hu; Zuo Zhang (FSKD (5), 2008)

Sponsored Search Marketing: Dynamic Pricing and Advertising for an Online Retailer. - Shengqi Ye; Göker Aydin; Shanshan Hu (Manag. Sci., 2015)