Selling Your Product Through Competitors' Outlets: Channel Strategy When Consumers Comparison Shop. - Sridhar Moorthy; Yongmin Chen; Shervin Shahrokhi Tehrani (Mark. Sci., 2018)

Targeting Advertising Spending and Price on the Hotelling Line. - Sridhar Moorthy; Shervin Shahrokhi Tehrani (Mark. Sci., 2023)

A Heuristic Approach to Explore: The Value of Perfect Information. - Shervin Shahrokhi Tehrani; Andrew T. Ching (Manag. Sci., 2024)