PLUM: Adapting Pre-trained Language Models for Industrial-scale Generative Recommendations. - Ruining He; Lukasz Heldt; Lichan Hong; Raghunandan H. Keshavan; Shifan Mao; Nikhil Mehta 002; Zhengyang Su 001; Alicia Tsai; Yueqi Wang; Shao-Chuan Wang 001; Xinyang Yi; Lexi Baugher; et al. (CoRR, 2025)