Exploring the Relationship Between Generation Z's Beauty Experience and Brand Loyalty: A Comprehensive Study in the Experience Economy Era. - Shin-Yu Tsai; Hsien-Hui Tang (HCI (14), 2024)

Framing Matters! How Framing Effects Influence Cognitive Appraisals in Privacy Boundary Disclosure Settings. - Chih-Yuan Chou; Shin-Yu Tsai (PACIS, 2025)