Strategy Reformation? Materialization of Social Media in Telecom Industry. - Shirumisha Kwayu; Banita Lal; Mumin Abubakre (I3E, 2016)

The Influence of Social Media on Engendering Strategic Organisational Practices - The Case of Two Tanzanian Telecommunications Companies. - Shirumisha Kwayu; Banita Lal; Mumin Abubakre (TDIT, 2018)

Enhancing Organisational Competitiveness Via Social Media - a Strategy as Practice Perspective. - Shirumisha Kwayu; Banita Lal; Mumin Abubakre (Inf. Syst. Frontiers, 2018)

Influence of Social Media Practices on the Fusion of Strategies Within Organisations. - Shirumisha Kwayu; Banita Lal; Mumin Abubakre (TDIT, 2019)

Women's Political Participation on Social Media: The Case of Tanzania. - Banita Lal; Shirumisha Kwayu; Sajeel Ahmed (TDIT (2), 2020)

The influence of informal social media practices on knowledge sharing and work processes within organizations. - Shirumisha Kwayu; Mumin Abubakre; Banita Lal (Int. J. Inf. Manag., 2021)