Designing intelligent sales-agent for online selling. - Shiu-Li Huang; Fu-ren Lin (ICEC, 2005)

Understanding Agent-Based On-Line Persuasion and Bargaining Strategies: An Empirical Study. - Shiu-Li Huang; Fu-ren Lin; Yufei Yuan (Int. J. Electron. Commer., 2006)

Using Semantic Web Technology to Design Agent-to-Agent Argumentation Mechanism in an E-Marketplace. - Shiu-Li Huang; Chia-yin Lin (PACIS, 2007)

The design and evaluation of an intelligent sales agent for online persuasion and negotiation. - Shiu-Li Huang; Fu-ren Lin (Electron. Commer. Res. Appl., 2007)

Comparision of Utility-Based Recommendation Methods. - Shiu-Li Huang (PACIS, 2008)

The Shopbot Capable of Overcoming Language Barrier for Global E-Commerce. - Shiu-Li Huang; Yu-Hsiang Tsai (PACIS, 2008)

Using temporal-difference learning for multi-agent bargaining. - Shiu-Li Huang; Fu-ren Lin (Electron. Commer. Res. Appl., 2008)

Designing a semantic bliki system to support different types of knowledge and adaptive learning. - Shiu-Li Huang; Chia-Wei Yang (Comput. Educ., 2009)

The search for potentially interesting products in an e-marketplace: An agent-to-agent argumentation approach. - Shiu-Li Huang; Chia-Yin Lin (Expert Syst. Appl., 2010)

Designing a cross-language comparison-shopping agent. - Shiu-Li Huang; Yu-Hsiang Tsai (Decis. Support Syst., 2011)

Designing utility-based recommender systems for e-commerce: Evaluation of preference-elicitation methods. - Shiu-Li Huang (Electron. Commer. Res. Appl., 2011)

Understanding the Influences of Consumers' Mood States Induced by Web Page Content on Advertisement Effectiveness to Improve Internet Advertising Services. - Shiu-Li Huang; Szu-Chen Chen (HICSS, 2012)

A User-Centric Adaptive Learning System for E-Learning 2.0. - Shiu-Li Huang; Jung-Hung Shiu (J. Educ. Technol. Soc., 2012)

Investigating effectiveness and user acceptance of semantic social tagging for knowledge sharing. - Shiu-Li Huang; Sheng-cheng Lin; Yung-Chun Chan (Inf. Process. Manag., 2012)

The impact of context on display ad effectiveness: Automatic attitude activation and applicability. - Shiu-Li Huang (Electron. Commer. Res. Appl., 2014)

Understanding the Determinants of Consumers' Switching Intentions in a Standards War. - Tung-Ching Lin; Shiu-Li Huang (Int. J. Electron. Commer., 2014)

Discovering Chinese sentence patterns for feature-based opinion summarization. - Shiu-Li Huang; Wen-Chi Cheng (Electron. Commer. Res. Appl., 2015)

A dual-factor model of loyalty to IT product - The case of smartphones. - Tung-Ching Lin; Shiu-Li Huang; Chieh-Ju Hsu (Int. J. Inf. Manag., 2015)

Locating experts using social media, based on social capital and expertise similarity. - Shiu-Li Huang; Sheng-cheng Lin; Ren-Jie Hsieh (J. Organ. Comput. Electron. Commer., 2016)

Factors That Impact Consumers' Intention to Shop on Foreign Online Stores. - Shiu-Li Huang; Ya-Chu Chang (HICSS, 2017)

How consumers become loyal fans on Facebook. - Shiu-Li Huang; Chieh-Ting Chen (Comput. Hum. Behav., 2018)

User Resistance to the Implementation of Information Systems: A Psychological Contract Breach Perspective. - Tung-Ching Lin; Shiu-Li Huang; Shun-Chi Chiang (J. Assoc. Inf. Syst., 2018)

Cross-border e-commerce: consumers' intention to shop on foreign websites. - Shiu-Li Huang; Ya-Chu Chang (Internet Res., 2019)

Understanding How People Select Social Networking Services: Media Trait, Social Influences and Situational Factors. - Shiu-Li Huang; Chih-Yu Chang (Inf. Manag., 2020)

Understanding why people share in the sharing economy. - Shiu-Li Huang; Shu-Yu Kuo (Online Inf. Rev., 2020)

The 5G NR Beamforming Grid for Next-Generation Electronic Toll Collection System. - Yung-Chang Hsiao; Shiu-Li Huang (ICITE, 2022)

Examining the antecedents of everyday rumor retransmission. - Tung-Ching Lin; Shiu-Li Huang; Wei-Xing Liao (Inf. Technol. People, 2022)

Diagnosing Service Success and Failure Incidents in the Consumer-to-Business Sharing Economy: A Case of Logistics Sharing. - Shiu-Li Huang; Ya-Jung Lee (J. Glob. Inf. Manag., 2022)

The dissemination and impacts of deceptive eWOM: a dynamic process perspective. - Chuan-Feng Shih; Shiu-Li Huang; Heng-Chiang Huang (Behav. Inf. Technol., 2023)

How Uncertain Promotions Affect Inaction Inertia in an Online Retail Context. - Shiu-Li Huang; Yu-Min Zhao (Int. J. Electron. Commer., 2023)

Exploring Factors Influencing Consumers' Participation in Online Shopping Days: Using Double 11 Day as an Example. - Shiu-Li Huang; Min-Shan Hung (J. Organ. Comput. Electron. Commer., 2023)

Exploring the Consequences of Deviant Behavior and Recovery in Online Dating: A Perspective from Affective Events Theory. - Shiu-Li Huang; Wan-Hua Lin (PACIS, 2025)