Innovation diffusion model based on advertising expenditure with change-point. - Shiva; Neetu Gupta; Anu G. Aggarwal 001 (Int. J. Syst. Assur. Eng. Manag., 2024)

A generalized product adoption model under random marketing conditions. - Shiva; Neetu Gupta; Anu G. Aggarwal 001 (Int. J. Syst. Assur. Eng. Manag., 2024)