Stochastic optimal budget decision for advertising considering uncertain sales responses. - Rong Du; Qiying Hu; Shizhong Ai (Eur. J. Oper. Res., 2007)

Relationship between knowledge sharing and performance: A survey in Xi'an, China. - Rong Du; Shizhong Ai; Yuqing Ren (Expert Syst. Appl., 2007)

Cross-organizational knowledge acquisition through flexible hiring and joint R&D: Insights from a survey in China. - Rong Du; Shizhong Ai (Expert Syst. Appl., 2008)

Dynamic Optimal Budget Allocation for Integrated Marketing Considering Persistence. - Shizhong Ai; Rong Du; Qiying Hu (Int. J. Inf. Technol. Decis. Mak., 2010)

Contextual Factors, Knowledge Processes and Performance in Global Sourcing of IT Services: An Investigation in China. - Rong Du; Shizhong Ai; Pamela Abbott; Yingqin Zheng (J. Glob. Inf. Manag., 2011)

Measuring Creolization In IT-Enabled Global Services Sourcing. - Rong Du; Shizhong Ai; Detmar W. Straub (ICIS, 2012)

Internal and contextual factors, knowledge processes and performance: From the Chinese provider's perspective. - Shizhong Ai; Rong Du; Pamela Abbott; Yingqin Zheng (Expert Syst. Appl., 2012)

Impacts of Creolization on Trust and Knowledge Sharing in IT-Enabled Global Services Sourcing. - Rong Du; Shizhong Ai; Detmar W. Straub (ICIS, 2013)

The Moderating Role of Perceived Effectiveness of Provider Recommendations on Consumers' Satisfaction, Trust, and Online Repurchase Intention. - Hongpeng Wang; Rong Du; Shizhong Ai; Zhe Chi (HCI (23), 2015)

Pointing to Priorities for Multiple Criteria Decision Making - The Case of a MIS-Based Project in China. - Shizhong Ai; Rong Du; Cathal M. Brugha; Hongpeng Wang (Int. J. Inf. Technol. Decis. Mak., 2016)

Utilizing Social Media to Share Knowledge of Healthcare and Improve Subjective Wellbeing of Aging People. - Yumeng Miao; Rong Du; Shizhong Ai (ICSH, 2017)

Policy Recommendations for Promoting the Development of Cross-Border E-Commerce between China and Central Asian Countries. - Tingting Xiao; Shizhong Ai; Weili Zhang (WHICEB, 2018)

Measuring creolization in IT outsourcing: Instrument development and validation. - Shizhong Ai; Rong Du; Detmar W. Straub; Likoebe M. Maruping; Yumeng Miao (Int. J. Inf. Manag., 2019)

Research on the Introduction of Private Brand for E-commerce Platform Under Mixed Channels of Manufacturer. - Honglin Zhang; Shizhong Ai; Rong Du (WHICEB (2), 2023)

The influence of social Q&A systems on consumers' purchase intention: an empirical study based on Taobao's "Ask Everyone". - Ruiqian Yang; Shizhong Ai; Na Li; Rong Du; Weiguo Fan (Inf. Technol. People, 2023)

B2C Cross-Border E-Commerce: Spillover Effects of Knowledge Sharing in Virtual Communities. - Rong Du; Yimeng Qi; Yumeng Miao; Xiaorong Yang; Veda C. Storey; Shizhong Ai (Int. J. Electron. Commer., 2024)