Shopping with Virtual Hands. - Aline Simonetti; Enrique Bigné; Shobhit Kakaria (EuroVR, 2020)

Perceived Usefulness of e-WOM Attributes on Buyer's Choice. - Shobhit Kakaria; Aline Simonetti; Enrique Bigné (HCI (48), 2020)

Influence of Ad Congruence and Social Cues on the Probability of Choosing a Restaurant. - Aline Simonetti; Shobhit Kakaria; Enrique Bigné (HCI (40), 2020)

Understanding Consumer Preferences for Movie Trailers from EEG using Machine Learning. - Pankaj Pandey; Raunak Swarnkar; Shobhit Kakaria; Krishna Prasad Miyapuram (CoRR, 2020)

Cognitive load during planned and unplanned virtual shopping: Evidence from a neurophysiological perspective. - Shobhit Kakaria; Farzad Saffari; Thomas Z. Ramsøy; Enrique Bigné (Int. J. Inf. Manag., 2023)

Interaction between extrinsic and intrinsic online review cues: perspectives from cue utilization theory. - Shobhit Kakaria; Aline Simonetti; Enrique Bigné (Electron. Commer. Res., 2024)