Effects of Attribute Framing Varying with the Elaboration in Online Shopping: An Eye-Tracking Approach. - Shu-Fei Yang; Hsin-Hui Lin (HICSS, 2014)

An eye-tracking study of the Elaboration Likelihood Model in online shopping. - Shu-Fei Yang (Electron. Commer. Res. Appl., 2015)