Involving Consumers in Product Design Through Collaboration: The Case of Online Role-Playing Games. - Shu-Yu Yeh (Cyberpsychology Behav. Soc. Netw., 2010)

How oppositional loyalties resulting from producer-user collaborations reduce new product entry: Examples of online games. - Shu-Yu Yeh (Comput. Hum. Behav., 2012)

Knowledge Transfer, Knowledge-Based Resources, and Capabilities in E-Commerce Software Projects. - Kung Wang; Hsin Chang Lu; Rich C. Lee; Shu-Yu Yeh (J. Glob. Inf. Manag., 2017)

Modeling dynamic service recovery strategies: a signaling game approach. - Yen-Hao Hsieh; Shu-Yu Yeh (Kybernetes, 2018)