Shuai Yuan

Found. Trends Inf. Retr., 2017

2016

Real-Time Bidding Based Display Advertising: Mechanisms and Algorithms.

[BibT_eX]

[DOI]

Proceedings of the Advances in Information Retrieval, 2016

2015

Supply side optimisation in online display advertising.

[BibT_eX]

[DOI]

PhD thesis, 2015

Real-Time Bidding: A New Frontier of Computational Advertising Research.

[BibT_eX]

[DOI]

Proceedings of the Eighth ACM International Conference on Web Search and Data Mining, 2015

2014

Real-Time Bidding Benchmarking with iPinYou Dataset.

[BibT_eX]

[DOI]

CoRR, 2014

Optimal real-time bidding for display advertising.

[BibT_eX]

[DOI]

Proceedings of the 20th ACM SIGKDD International Conference on Knowledge Discovery and Data Mining, 2014

An empirical study of reserve price optimisation in real-time bidding.

[BibT_eX]

[DOI]

Proceedings of the 20th ACM SIGKDD International Conference on Knowledge Discovery and Data Mining, 2014

A Dynamic Pricing Model for Unifying Programmatic Guarantee and Real-Time Bidding in Display Advertising.

[BibT_eX]

[DOI]

Bowei Chen

Proceedings of the Eighth International Workshop on Data Mining for Online Advertising, 2014

2013

Real-time bidding for online advertising: measurement and analysis.

[BibT_eX]

[DOI]

Xiaoxue Zhao

Proceedings of the Seventh International Workshop on Data Mining for Online Advertising, 2013

2012

Internet Advertising: An Interplay among Advertisers, Online Publishers, Ad Exchanges and Web Users

[BibT_eX]

[DOI]

CoRR, 2012

Sequential selection of correlated ads by POMDPs.

[BibT_eX]

[DOI]