Sequential selection of correlated ads by POMDPs. - Shuai Yuan 002; Jun Wang 012 (CIKM, 2012)

Internet Advertising: An Interplay among Advertisers, Online Publishers, Ad Exchanges and Web Users - Shuai Yuan 002; Ahmad Zainal Abidin; Marc Sloan; Jun Wang 012 (CoRR, 2012)

Real-time bidding for online advertising: measurement and analysis. - Shuai Yuan 002; Jun Wang 012; Xiaoxue Zhao (AdKDD@KDD, 2013)

A Dynamic Pricing Model for Unifying Programmatic Guarantee and Real-Time Bidding in Display Advertising. - Bowei Chen 001; Shuai Yuan 002; Jun Wang 012 (ADKDD@KDD, 2014)

An empirical study of reserve price optimisation in real-time bidding. - Shuai Yuan 002; Jun Wang 012; Bowei Chen 001; Peter Mason; Sam Seljan (KDD, 2014)

Optimal real-time bidding for display advertising. - Weinan Zhang 001; Shuai Yuan 002; Jun Wang 012 (KDD, 2014)

Real-Time Bidding Benchmarking with iPinYou Dataset. - Weinan Zhang 001; Shuai Yuan 002; Jun Wang 012 (CoRR, 2014)

Real-Time Bidding: A New Frontier of Computational Advertising Research. - Jun Wang 012; Shuai Yuan 002 (WSDM, 2015)

Supply side optimisation in online display advertising. - Shuai Yuan 002 (2015)

Real-Time Bidding Based Display Advertising: Mechanisms and Algorithms. - Jun Wang 012; Shuai Yuan 002; Weinan Zhang 001 (ECIR, 2016)

Display Advertising with Real-Time Bidding (RTB) and Behavioural Targeting. - Jun Wang 012; Weinan Zhang 001; Shuai Yuan 002 (Found. Trends Inf. Retr., 2017)