Consumer Satisfaction for Internet Service Providers: An Analysis of Underlying Processes. - Sunil Erevelles; Shuba Srinivasan; Steven Rangel (Inf. Technol. Manag., 2003)

Do Promotions Benefit Manufacturers, Retailers, or Both? - Shuba Srinivasan; Koen H. Pauwels; Dominique M. Hanssens; Marnik G. Dekimpe (Manag. Sci., 2004)

Estimating Cannibalization Rates for Pioneering Innovations. - Harald J. van Heerde; Shuba Srinivasan; Marnik G. Dekimpe (Mark. Sci., 2010)

Optimal Advertising When Envisioning a Product-Harm Crisis. - Olivier Rubel; Prasad A. Naik; Shuba Srinivasan (Mark. Sci., 2011)

Consumer Attitude Metrics for Guiding Marketing Mix Decisions. - Dominique M. Hanssens; Koen H. Pauwels; Shuba Srinivasan; Marc Vanhuele; Gökhan Yildirim (Mark. Sci., 2014)

The Impact of Online Product Reviews on Product Returns. - Nachiketa Sahoo; Chrysanthos Dellarocas; Shuba Srinivasan (Inf. Syst. Res., 2018)

Uncovering Characteristic Response Paths of a Population. - Yicheng Song; Nachiketa Sahoo; Shuba Srinivasan; Chrysanthos Dellarocas (INFORMS J. Comput., 2022)