Variance Reduction in Ratio Metrics for Efficient Online Experiments. - Shubham Baweja; Neeti Pokharna; Aleksei Ustimenko; Olivier Jeunen (ECIR (5), 2024)

Powerful A/B-Testing Metrics and Where to Find Them. - Olivier Jeunen; Shubham Baweja; Neeti Pokharna; Aleksei Ustimenko (RecSys, 2024)