The Effect of Different Internet Slang Styles on Brand Personality and Ad Persuasion. - Shixiong Liu; Yao Wang; Shubin Yu (TE, 2017)

I, Chatbot: Modeling the determinants of users' satisfaction and continuance intention of AI-powered service agents. - Muhammad Ashfaq; Jiang Yun; Shubin Yu; Sandra Maria Correia Loureiro (Telematics Informatics, 2020)

My Smart Speaker is Cool! Perceived Coolness, Perceived Values, and Users' Attitude toward Smart Speakers. - Muhammad Ashfaq; Jiang Yun; Shubin Yu (Int. J. Hum. Comput. Interact., 2021)

Sufficient and necessary conditions for ground state sign-changing solutions to the Schrödinger-Poisson system with cubic nonlinearity on bounded domains. - Shubin Yu; Ziheng Zhang (Appl. Math. Lett., 2022)

Usage intensity of mobile instant messengers for work and employees' anxiety. - Muhammad Ashfaq; Shubin Yu; Yang Liu; Kang Luo (Int. J. Mob. Commun., 2023)

Ground states for the superlinear Schrödinger equation involving parametric potential. - Meng-Hui Wu; Shubin Yu; Chun-Lei Tang (Appl. Math. Lett., 2024)

Positive solutions for the fractional Kirchhoff type problem in exterior domains. - Fumei Ye; Shubin Yu; Chun-Lei Tang (Comput. Appl. Math., 2024)

Emojifying chatbot interactions: An exploration of emoji utilization in human-chatbot communications. - Shubin Yu; Luming Zhao (Telematics Informatics, 2024)

A new observation on the positive solutions for Kirchhoff equations in the exterior of a ball. - Shubin Yu (Appl. Math. Lett., 2025)

The Digital Language of Emotion: Cautions and Solutions for Strategic Use of Emoji in Responding Information System Incidents. - Soojin Roh; Shubin Yu (Commun. Assoc. Inf. Syst., 2025)

Can ChatGPT replace humans in crisis communication? The effects of AI-mediated crisis communication on stakeholder satisfaction and responsibility attribution. - Yi Xiao; Shubin Yu (Int. J. Inf. Manag., 2025)

The Devil Replies Slowly: How the Response Speed of Online Luxury Retailers Affects Brand Attitude. - Shubin Yu; Soojin Roh; Huaming Liu (Int. J. Electron. Commer., 2025)