Visual Encoding and Debiasing for CTR Prediction. - Guipeng Xv; Si Chen 010; Chen Lin 001; Wanxian Guan; Xingyuan Bu; Xubin Li; Hongbo Deng; Jian Xu 015; Bo Zheng 007 (CIKM, 2022)

Pretraining Representations of Multi-modal Multi-query E-commerce Search. - Xinyi Liu; Wanxian Guan; Lianyun Li; Hui Li 057; Chen Lin 001; Xubin Li; Si Chen 010; Jian Xu 015; Hongbo Deng; Bo Zheng 007 (KDD, 2022)

Visual Encoding and Debiasing for CTR Prediction. - Si Chen 010; Chen Lin 001; Wanxian Guan; Jiayi Wei; Xingyuan Bu; He Guo 006; Hui Li 057; Xubin Li; Jian Xu 015; Bo Zheng 007 (CoRR, 2022)

Multi-Scenario Ranking with Adaptive Feature Learning. - Yu Tian; Bofang Li; Si Chen 010; Xubin Li; Hongbo Deng; Jian Xu 015; Bo Zheng 007; Qian Wang 002; Chenliang Li (SIGIR, 2023)

Unified Visual Preference Learning for User Intent Understanding. - Yihua Wen; Si Chen 010; Yu Tian; Wanxian Guan; Pengjie Wang 002; Hongbo Deng; Jian Xu 015; Bo Zheng 007; Zihao Li 005; Lixin Zou; Chenliang Li (WSDM, 2024)

MIM: Multi-modal Content Interest Modeling Paradigm for User Behavior Modeling. - Bencheng Yan; Si Chen 010; Shichang Jia; Jianyu Liu; Yueran Liu; Chenghan Fu; Wanxian Guan; Hui Zhao; Xiang Zhang 001; Kai Zhang 001; Wenbo Su; Pengjie Wang 002; et al. (CoRR, 2025)

CTR-Driven Ad Text Generation via Online Feedback Preference Optimization. - Yanda Chen; Zihui Ren; Qixiang Gao; Jiale Chen; Si Chen 010; Xubin Li; Tiezheng Ge; Bo Zheng 007 (CoRR, 2025)