An approach for assisting industrial application reengineering. - Alpana Dubey; Siddharth Bhattacharya (INDIN, 2012)

How to Advertise? Role of Congruence and Involvement on Multiscreen Consumption. - Siddharth Bhattacharya; Heather Kennedy; Vinod Venkatraman; Daniel C. Funk (ICIS, 2019)

Competitive Poaching in Search Advertising: Two Randomized Field Experiments. - Siddharth Bhattacharya; Jing Gong; Sunil Wattal (Inf. Syst. Res., 2022)

How Network Embeddedness Affects Real-Time Performance Feedback: An Empirical Investigation. - Mariia Petryk; Michael Rivera; Siddharth Bhattacharya; Liangfei Qiu; Subodha Kumar (Inf. Syst. Res., 2022)

Movie Gen: A Cast of Media Foundation Models. - Adam Polyak; Amit Zohar; Andrew Brown; Andros Tjandra; Animesh Sinha; Ann Lee 001; Apoorv Vyas; Bowen Shi; Chih-Yao Ma; Ching-Yao Chuang; David Yan; Dhruv Choudhary; et al. (CoRR, 2024)

Mobile Advertising in Distracted Environments: Exploring the Impact of Distractions on Dual-Task Interference. - Siddharth Bhattacharya; Heather Kennedy; Vinod Venkatraman; Sunil Wattal (MIS Q., 2025)