Managing Risk in a Four-Digit Number Game. - Chung-Piaw Teo; Siew Meng Leong (SIAM Rev., 2002)

Cross-National Logo Evaluation Analysis: An Individual-Level Approach. - Ralf van der Lans; Joseph A. Cote; Catherine A. Cole; Siew Meng Leong; Ale Smidts; Pamela W. Henderson; Christian Bluemelhuber; Paul A. Bottomley; John R. Doyle; Alexander Fedorikhin; Moorthy Janakiraman; B. Ramaseshan; et al. (Mark. Sci., 2009)