Impact of Digital-Only Bank Adoption on Consumer Consumption: Empirical Evidence. - Sihan Fang; Hyeokkoo Eric Kwon; Yongjin Park (ICIS, 2021)

Return of the Movie Night? Analyzing the Impact of Netflix Subscriptions on Offline Movie Spending. - Sihan Fang; Anand Gopal 001; Hyeokkoo Eric Kwon; Yongjin Park (ICIS, 2022)

Peer Priming? A Large-Scale Field Experiment Studying the Impact of Popular Rankings on Demand in Mobile Retail. - Shuang Zheng; Jack Tong; Sihan Fang; Anand Gopal 001; Xianneng Li; Qiancheng Jiang (ICIS, 2023)

Mobile Effects on Two-Sided Financial Decisions: Evidence from Field Experiments on Peer-to-Peer Lending Platforms. - Sihan Fang; Hyeokkoo Eric Kwon; Tian Lu; Yingjie Zhang 003 (PACIS, 2023)