Frontiers: Machines vs. Humans: The Impact of Artificial Intelligence Chatbot Disclosure on Customer Purchases. - Xueming Luo; Siliang Tong; Zheng Fang 003; Zhe Qu (Mark. Sci., 2019)

Individual Sellers' Social Media Participation and Sales Activities in Social Marketplaces: Evidence from a Natural Experiment. - Siliang Tong; Yingjie Zhang; Gordon Burtch; Zhijie Lin (ICIS, 2021)

Frontiers: Recommending What to Search: Sales Volume and Consumption Diversity Effects of a Query Recommender System. - Shuang Zheng; Siliang Tong; Hyeokkoo Eric Kwon; Gordon Burtch; Xianneng Li (Mark. Sci., 2025)