Eye Tracking and an A/B Split Test for Social Media Marketing Optimisation: The Connection between the User Profile and Ad Creative Components. - Eliza Nichifor; Radu Constantin Lixandroiu; Ioana Bianca Chitu; Gabriel Bratucu; Silvia Sumedrea; Catalin Ioan Maican; Alina Simona Tecau (J. Theor. Appl. Electron. Commer. Res., 2021)