Eye-Tracking Analysis of Gender-Specific Online Information Research and Buying Behavior. - Silvia Zaharia; Daniela Kauke; Ella Hartung (HCI (24), 2017)

Customer Experience in Online-Retailing - An Analysis of the Main Segments in German Online-Retailing. - Silvia Zaharia; Matthias Schmitz (AHFE (10), 2019)

Online Shopping Motives - An Empirical Investigation of Consumer Buying Behavior in Germany's Main Online Retail Segments. - Silvia Zaharia (HCI (23), 2019)

Voice Commerce - Studying the Acceptance of Smart Speakers. - Silvia Zaharia; Matthias Würfel (IHIET (Paris), 2020)

Consumers' Acceptance of a Voice Commerce Application in FMCG in Germany, U.S. and U.K. - Elena Adolphs; Silvia Zaharia (HCI (22), 2021)

Smart Fitting Rooms: Acceptance of Smart Retail Technologies in Omni-Channel Physical Stores. - Larissa Brümmer; Silvia Zaharia (HCI (26), 2022)

Exploring the Impact of Virtual Influencers on Social Media User's Purchase Intention in Germany: An Empirical Study. - Silvia Zaharia; Jasmin Asici (HCI (37), 2024)