Stackelberg Leadership in a Marketing Channel. - Steffen Jørgensen; Simon-Pierre Sigué; Georges Zaccour (IGTR, 2001)

BOOK REVIEW: Differential Games in Marketing. By Steffen Jørgensen and Georges Zaccour. - Simon-Pierre Sigué (IGTR, 2004)

Advertising strategies in a franchise system. - Simon-Pierre Sigué; Pradeep Chintagunta (Eur. J. Oper. Res., 2009)

Social Relationship and Transactional Marketing Policies - Maximizing Customer Lifetime Value. - Gila E. Fruchter; Simon-Pierre Sigué (J. Optimization Theory and Applications, 2009)

Prices, promotions, and channel profitability: Was the conventional wisdom mistaken? - Guiomar Martín-Herrán; Simon-Pierre Sigué (Eur. J. Oper. Res., 2011)

Strategic interactions in traditional franchise systems: Are franchisors always better off? - Guiomar Martín-Herrán; Simon-Pierre Sigué; Georges Zaccour (Eur. J. Oper. Res., 2011)

Downstream horizontal integration and multiunit dealership. - Guiomar Martín-Herrán; Simon-Pierre Sigué; Georges Zaccour (Int. Trans. Oper. Res., 2014)

Defensive, Offensive, and Generic Advertising in a Lanchester Model with Market Growth. - Steffen Jørgensen; Simon-Pierre Sigué (Dyn. Games Appl., 2015)

Trade deals and/or on-package coupons. - Guiomar Martín-Herrán; Simon-Pierre Sigué (Eur. J. Oper. Res., 2015)

Should companies jointly promote their complementary products when they compete in other product categories? - Salma Karray; Simon-Pierre Sigué (Eur. J. Oper. Res., 2016)

Informational and/or transactional websites: Strategic choices in a distribution channel. - Salma Karray; Simon-Pierre Sigué (Electron. Commer. Res. Appl., 2018)

Joint advertising of complementary products sold through an independent retailer. - Salma Karray; Simon-Pierre Sigué (Int. J. Prod. Res., 2018)

Cooperative advertising programs: are accrual constraints necessary? - Punya Chatterjee; Salma Karray; Simon-Pierre Sigué (Int. Trans. Oper. Res., 2019)

Manufacturer defensive and offensive advertising in competing distribution channels. - Guiomar Martín-Herrán; Simon-Pierre Sigué (Int. Trans. Oper. Res., 2020)

Multichannel retailing and price competition. - Salma Karray; Simon-Pierre Sigué (Int. Trans. Oper. Res., 2021)

Cooperative advertising in competing supply chains and the long-term effects of retail advertising. - Salma Karray; Guiomar Martín-Herrán; Simon-Pierre Sigué (J. Oper. Res. Soc., 2022)

The role of advertising in the choice between reselling and agency selling. - Simon-Pierre Sigué; Ekaterina V. Gromova (Int. Trans. Oper. Res., 2025)

Is multichannel retail marketing integration a panacea? - Guiomar Martín-Herrán; Simon-Pierre Sigué (J. Oper. Res. Soc., 2025)